Upcoming Webinars and Workshops

*Please note for Verizon Digital Ready, you need to be registered as a member of the Verizon community to sign up for an event. It’s free: Sign Up for Verizon Digital Ready Community

Identifying and Addressing Customer Objections*

Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft!

Potential customers have many ways of expressing their objections, and this workshop will help you identify what those objections truly are and equip you with the best ways of addressing each type of objection.

Date: July 16, 2024 @ 6:30pm

Unlocking Marketing Success: 5 Practical Steps To Boost Your Marketing Results

Are you tired of chasing marketing silver bullets? Ready to take control of your business growth? Uncover the truth about marketing shortcuts and why you are the real silver bullet.

  • Discover benefits of narrowing your message and diversifying channels
  • Get practical tips for testing strategies before committing resources.
  • Calculate Your CAC and Cost Per Lead
  • Master the art of timing your advertising spend and lead conversion
  • Understand lead tracking and “Adding Water”

Date: July 18, 2024 @ 11am ET
Promocode: “growth2024 “

Perfecting Your Sales Conversations (In-Person)

Closing customers is hard work. Closing them consistently is even harder. The Perfecting Your Sales Conversations workshop will teach you the 8 key steps in a successful sales conversation. Improve your close rate by learning what each step is, why it’s important, and what your objective is with each step. Once you understand the goals for each step in the sales conversation, you will be able to better guide the conversation and move your prospect beyond the “interest” and “consideration” phases in your sales funnel and toward commitment.

Note: Part of the “Practice Your Pitch” program.

Open to CWE Clients Only
Date: July 24, 2024 @ Noon ET

How to Address Customer Objections in the Sales Cycle

When you are pitching your offering, do you find that potential customers often ask for a price reduction or delay making a commitment to buy? Prospects have many ways of expressing their objections, and this workshop will help you identify what those objections truly are and equip you with the best ways of addressing each type of objection.

Many entrepreneurs know they have a wonderful product offering, but they lack confidence in persuading others to buy it, fear rejection, or are unsure how to handle customer objections. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft!

Date: September 9, 2024 @ Noon ET

Previous Webinars and Workshops

Unlocking Marketing Success: 5 Practical Steps to Boost Your Marketing Results

Join our webinar for small business owners and solo entrepreneurs to discover:

  • The value of narrowing your message and diversifying channels
  • How to make a marketing plan
  • Exactly how to test before you invest
  • How to calculate Cost per Lead and Customer Acquisition Cost
  • The best way to track your results and improve your success

Date: June 28, 2024 @ 10am CT

New Product Business Planning

This course is designed for small business owners who need to make a business plan for a new product or service, so they can be sure they have the resources they need and are ready to apply for loans or grants.

More Information

Date: May 6-May 10, 2024

Building Financial Projections

Participants will detail a customer acquisition plan, calculate revenue, estimate staffing needs, enter expenses, and build a model that they can use to create scenarios. The final deliverable for the course will be a financial projection.

The course includes live Zoom sessions, tools and templates for practice, and unlimited feedback from the Zenagos Experts. No previous finance experience is required.

More Information

Date: May 20 – May 24, 2024

Perfecting Your Sales Conversations

Closing customers is hard work. Closing them consistently is even harder. The Perfecting Your Sales Conversations workshop will teach you the 8 key steps in a successful sales conversation. Improve your close rate by learning what each step is, why it’s important, and what your objective is with each step. Once you understand the goals for each step in the sales conversation, you will be able to better guide the conversation and move your prospect beyond the “interest” and “consideration” phases in your sales funnel and toward commitment.

Date: May 28, 2024 @ Noon ET

Identifying and Addressing Customer Objections

Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft!

Potential customers have many ways of expressing their objections, and this workshop will help you identify what those objections truly are and equip you with the best ways of addressing each type of objection.

Date: May 1, 2024

Identifying and Addressing Customer Objections

Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft!

Potential customers have many ways of expressing their objections, and this workshop will help you identify what those objections truly are and equip you with the best ways of addressing each type of objection.

Date: February 12, 2024

New Product Business Planning

This course is designed for small business owners who need to make a business plan for a new product or service, so they can be sure they have the resources they need and are ready to apply for loans or grants.

More Information

Date: February 26-March 1, 2024

Perfecting Your Sales Conversations*

Closing customers is hard work. Closing them consistently is even harder. The Perfecting Your Sales Conversations workshop will teach you the 8 key steps in a successful sales conversation. Improve your close rate by learning what each step is, why it’s important, and what your objective is with each step. Once you understand the goals for each step in the sales conversation, you will be able to better guide the conversation and move your prospect beyond the “interest” and “consideration” phases in your sales funnel and toward commitment.

Date: February 28, 2024

Perfecting Your Sales Conversations

In this dynamic and interactive workshop,  the Zenagos Experts teach the 8 key steps in a successful sales conversation, and participants will practice these skills in breakout groups, using their own company as the case study.

Date: January 29, 2024

Building Financial Projections

Participants will detail a customer acquisition plan, calculate revenue, estimate staffing needs, enter expenses, and build a model that they can use to create scenarios. The final deliverable for the course will be a financial projection.

The course includes live Zoom sessions, tools and templates for practice, and unlimited feedback from the Zenagos Experts. No previous finance experience is required.

More Information

Date: Jan 29 – Feb 2, 2024

Identifying and Addressing Customer Objections*

Are you worried that you’re not selling as much or as well as you could? You are not alone. Many entrepreneurs know they have a wonderful product offering, but they lack confidence in persuading others to buy it, and they fear rejection. But this, like many skills, can be improved with knowledge and honed with practice. You can develop your sales craft!

Potential customers have many ways of expressing their objections, and this workshop will help you identify what those objections truly are and equip you with the best ways of addressing each type of objection.

Date: January 18, 2024

New Product Business Planning

This course is designed for small business owners who need to make a business plan for a new product or service, so they can be sure they have the resources they need and are ready to apply for loans or grants.

More Information

Date: January 8-12, 2024

Perfecting Your Sales Conversations

In this dynamic and interactive workshop,  the Zenagos Experts teach the 8 key steps in a successful sales conversation, and participants will practice these skills in breakout groups, using their own company as the case study.

Date: November 8, 2023

Preparing for Your Pitch Contest

Prepare for Round 1 of the 2023 Massachusetts LGBT Chamber of Commerce pitch contest. Learn how investors think, what you should put in your presentation, and how to tell your story so you can create a winning pitch!

Date: October 12, 2023

Perfecting Your Sales Conversations

In this dynamic and interactive workshop,  the Zenagos Experts teach the 8 key steps in a successful sales conversation, and participants will practice these skills in breakout groups, using their own company as the case study.

Date: October 16, 2023

Perfecting Your Sales Conversations

In this dynamic and interactive workshop,  the Zenagos Experts teach the 8 key steps in a successful sales conversation, and participants will practice these skills in breakout groups, using their own company as the case study.

Date: October 25, 2023

Demystifying AI: Empowering Small Business Sales and Marketing

Today small businesses face unique challenges in staying competitive and effectively reaching their target audience. Discover how AI is reshaping the digital landscape and gain insights into leveraging AI for small business sales and marketing success.

Date: September 26, 2023

What is ChatGPT and what can it do for me?

Why should you care about ChatGPT? That’s an excellent question we will answer. We will discuss what ChatGPT is and some of the practical applications in different domains, ranging from general research to content generation and creative writing

Date: October 2, 2023

Perfecting Your Sales Conversations

In this dynamic and interactive workshop,  the Zenagos Experts teach the 8 key steps in a successful sales conversation, and participants will practice these skills in breakout groups, using their own company as the case study.

Date: July 24, 2023

Getting from Here to There - Advancing Your Sustainability Solution

The UMass Lowell Innovation Hub and Hamilton Brook Smith Reynolds are putting on an amazing one night only experience geared toward startups and small businesses in the green tech and sustainability sectors.

Date: September 19, 2023

Using AI to Empower Small Business Sales and Marketing

Today small businesses face unique challenges in staying competitive and effectively reaching their target audience. Discover how AI is reshaping the digital landscape and gain insights into leveraging AI for small business sales and marketing success.

Date: September 18, 2023

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