Welcome to the Zenagos
Customer Acquisition Self-Assessment

This assessment consists of four sections: Promotion, Community Engagement, Sales, and Marketing Operations. To assess your customer acquisition effectiveness, evaluate each statement below and select a score from 1 (Disagree Completely) to 10 (Agree Completely). Then, total your scores for each section in the box on the right at the end each section.

If you are taking the assessment on a phone, we recommend you turn it sideways (landscape) for the best experience.
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Section I: Promotion


Enter your total score for this section in the box on the right.

If your total score in this section is less than 30, then you need to increase your promotional activity. You are probably not getting enough impressions to drive your marketing engine.

Section II: Community Engagement


Enter your total score for this section in the box on the right.

If your total score in this section is less than 24, then you may need to better target the message to each customer group, or you may be losing customers in a call-to-action path that is broken.

Section III: Sales


Enter your total score for this section in the box on the right.

If your total score in this section is less than 24, then you need to validate that the market wants what you are selling. If you are certain of demand, then you need vendors who supply qualified leads.

Section IV: Marketing Operations


Enter your total score for this section in the box on the right.

If your total score in this section is less than 24, then you could benefit from learning some finance fundamentals, such as how to calculate your Customer Acquisition Cost and conversion rates and how to make a financial forecast.

You have completed the Customer Acquisition Self-Assessment. If you would like to discuss your results with a Zenagos Expert, please schedule a FREE consultation.
Please note: For your privacy, Zenagos is not saving your response to this assessment. If you wish to keep a record of your answers we suggest you take a screen shot, save as a PDF or print this page.